Surge Soda, What happened to it?

lethaldosage · Post by **lethaldosage** » Sat Jan 11, 2003 3:45 pm

I loved Surge soda, now it is gone. There are many rumors floating around the internet as to the origin of SURGE.The idea was to replace Coke's faltering Mello Yello brand and to combat Pepsi's Mountain Dew.

The criteria was to make a citrus soda that was high in energy and easy to drink. So in late 1994 the project began. During the next few months this new drink was formulated and reformulated until the taste testers had narrowed it down to just two formulas.

At the same time Coke was looking for a milder citrus drink and they found it in the discarded 2nd SURGE formula, this second formula was stripped of its caffeine and marketed under the name Citra. Citra was a relatively fair starter ( 21 million cases in year one) but after a few years of growth it outsold even its older brother SURGE.

I have no crystal ball but I don't see SURGE disappearing from the picture completely and as we have seen with Mello Yello, Coke has no problem reintroducing products after many years.

ZarkingFardwarks · Post by **ZarkingFardwarks** » Sat Jan 11, 2003 10:47 pm

that shit WAS good... i didn't know they stopped making it since it wasn't easily available around my area to begin with.

-zf

Ph0g · Post by **Ph0g** » Sat Jan 11, 2003 11:07 pm

Yea i thought about that a couple weeks ago, I never cared for surge much but I did notice it's disappearance.

Btw lethal, why don't you just make one topic called "Lethals Random Shit" and post everything there

.

[MoD]Ender · Post by **[MoD]Ender** » Sun Jan 12, 2003 9:20 am

7up has a new one out now that is green and color, caffeinated, and tastes like surge. Go try it out.

gotenks · Post by **gotenks** » Sun Jan 12, 2003 9:26 am

dnL isn't too bad, but it makes me thirsty.. .
(note dnL is the cafinated 7up and it's 7up upside down)

-[x]- Surge · Post by **-[x]- Surge** » Sun Jan 12, 2003 10:41 am

don't forget me i'm not a softdrink but i'm surge

lol

GanjMahal · Post by **GanjMahal** » Sun Jan 12, 2003 3:29 pm

I really liked Suge when it came out, and drank it for a couple years, but then I realized: Christ, this stuff is fucking green.. thats why i dont really like dnL or Mountain Dew that much either.

I guess I lost my taste for Surge, and now I dont really give two shits that it's gone. Besides, I'm a Pepsi Man anyway, any product that Coke makes and fails at is music to my ears.

[TNT]Frylock · Post by **[TNT]Frylock** » Sun Jan 12, 2003 4:45 pm

Coke is nasty, Pepsi is worse.

Drink milk, it does a body good!

GanjMahal · Post by **GanjMahal** » Sun Jan 12, 2003 4:52 pm

Nah, Pepsi is fantastic

[TNT]Frylock · Post by **[TNT]Frylock** » Sun Jan 12, 2003 5:13 pm

Speaking of soft drink flops, whatever happened to clear Pepsi???

GanjMahal · Post by **GanjMahal** » Sun Jan 12, 2003 5:30 pm

clear pepsi was pulled less than a year after it was released. I never had it, but I hear it was horrible. I suspect the same fate is in store for Pepsi Blue

WeblionX · Post by **WeblionX** » Sun Jan 12, 2003 7:19 pm

Well, guess what. Coke makes Orange Soda (Bought out Minute Maid, I think) and, get ready.. WATER!!!! And it tastes like shit. Just like the water from my school's tap.

ZarkingFardwarks · Post by **ZarkingFardwarks** » Sun Jan 12, 2003 9:29 pm

BLUE PEPSI IS AWFUL

i bought a 20oz of it once just to try it. i passed it to one of my friends and said "man this is sick, take it if you want"... he hated it too. it seems to appeal to young kids though, so who knows, maybe that will be enough to sustain it longer than crystal pepsi.

-zf

[TNT]Frylock · Post by **[TNT]Frylock** » Sun Jan 12, 2003 11:08 pm

those kids will drink anything to get a sugar high...back in my day we had kool aid cherry flavor, thats it!

duke'ku · Post by **duke'ku** » Mon Jan 13, 2003 12:38 am

Man, if you want good, get a can of surge, and a can of frozen pink lemonade. Mix.

That stuff was TEH SHIT back in elementary school.